We believe our clothes should feel like they were made just for you. And that starts with fitting you perfectly! After hearing from our customers that our fit ran too small, we decided to make some changes. With ModCloth’s new sizing, we’ve increased the measurements across each size for a roomier fit!
ModCloth’s new sizing initiatives couldn’t have happened without our head of technical design, Christine. The Bay Area native Libra and proud mother of two walks us through ModCloth’s new sizing (while showing off some of the Mod dogs of the LA office).
What does the head of technical design do exactly?
Technical designers are kind of like garment engineers. I lead the team at ModCloth responsible for the fit and sizing of the majority of apparel we sell. After our design team comes up with their initial concept and sketch, my team works out all of the measurements and construction details. We then partner with our factories to develop a garment prototype. We go through several rounds of sample fittings on live models to perfect the fit of each style before we go into production.
Why did ModCloth decide to update their sizing? How did you update the sizing?
We are constantly looking to our customers for feedback, as well as reviewing our product ourselves as employees. After hearing for some time that our ModCloth label sizing was running small, we felt that needed to be addressed and improved.
After hearing that customers were sizing up, we developed our new ModCloth label sizing to be roomier than previous seasons. A lot of research went into deciding how exactly to adjust each size. The goal was to enable our customers to purchase their typical size with confidence and minimize the need to return or exchange. We recognize how disappointing that can be. It’s very important to us that when our customers receive their order and try it on, the garment fits how they expected it to. Or hopefully even better!
What’s your key piece of advice for someone trying to decide what their new size is online?
I would highly recommend checking out our new size chart and taking your body measurements before placing your order! Depending on how you like your clothing to fit and if you’ve shopped with us before, your previous ModCloth size will now be roomier. If that doesn’t sound like your ideal fit, you might want to size down. If it does sound ideal, you might want to just keep ordering the same size you’ve ordered before. When in doubt, please reach out to our amazing customer care team and they will walk you through ModCloth’s new sizing!
What’s the thing you love most about working for ModCloth? What are you most excited about for 2021?
It’s hard to narrow it down to just one thing, but first and foremost, I love the amazing team I work with everyday. I feel fortunate to work with all of the smart, dedicated, and talented individuals that make up the entire ModCloth family. Second to that, I LOVE fashion and what this brand stands for. I truly enjoy everything that goes into developing the styles we create for our customers.
If there is one thing I am certain of with this team it’s that everything just keeps getting better and better. I am SO excited every time we start developing a new apparel season! Spring will be my favorite season until we start working on Summer, and then Summer is my new favorite until we start developing Fall. And then once Holiday rolls around, I’m in love all over again! I can’t wait for our customer to see what’s in store for the coming year! P.S. There will be plenty of critters!
Head to Our New and Improved Size Charts to Find Your Perfect Fit! Happy Shopping!